Some poeple buy what is "cute". Some buy the same ornament each year as a tradition; for example 1995 Daughter, 1996 Daughter, etc. If you view your Hallmark collection as an investment you will want to focus on series, or collection ornaments. The Mary's Angels series of ornaments is one example of a Hallmark series that is highly collectible and is more likely to appreciate in value. Watch the Hallmark website. Here, you can learn about the various series of ornaments that Hallmark offers. You can also find out about any new series that Hallmark will be debuting for the holiday season. And, if you want to become a member of the Hallmark Keepsake Club, which gives you the ability to purchase ornaments from an exclusive series, you can do that too.
Condition is important!
When searching for additions to your Hallmark ornament collection, always try to buy ornaments in the best condition you can afford. Always try to get the item in its original box with price tab intact whenever possible. If you are buying in person from a store or dealer, always ask to remove the item from its box and carefully inspect it for signs of use / wear. If you are buying online read the item descrption closely. Reputable sellers will provide detail regarding the ornament's condition. If you are unsure e-mail and ask before you buy!
The following is a short list of common acronyms used to describe ornaments & boxes when shopping online:
MIB - Mint In box
NIB - New In Box
HTF - Hard To Find
NRFB - Never Removed from Box
DB - Damaged Box
SDB - Slightly Damaged Box
NB - No Box
How to find the deals:
The BEST way to save $$ as you build your collection is to buy in the off-season! Search the internet and local antique stores, garage sales and flea markets for your Hallmark Ornaments. You will find much better deals in the spring & summer than if you wait until Oct - December. On any given day, there is typically in excess of 5000 Hallmark Ornaments available for sale on eBay alone!
